Your community.
On the MAP.

Strategic marketing that moves multifamily forward.

Apartment visual:
generated & illustrative

See where your community stands. Then put a plan behind its next move.

Place your community on the map

Positioning mapInteractive illustration

Price

Higher priceHigher perceived value

Value as the visitor feels it

Drag the dot. Or tap a spot.Illustrative comp set

Marketing Audit & PositioningMAP / preview

Illustration, not a real score

A position is the beginning.
The MAP finds the next move.

Place the violet dot to assemble an illustrative report. Your real MAP starts with a forensic-level audit.

Your next move

Website GradeIllustrative

Sample scorecard, not a website assessment.

Gaps

Website Enhancement
Resident Engagement

Top 3 ActionsIllustrative priorities

1Website Enhancement
2Leasing Promotions
3Resident Engagement

This is a demonstration of the report format. It does not evaluate your community.
Keyboard: arrow keys move the dot. Enter assembles the report.

It all starts
with a MAP.

The Marketing Audit and Positioning Report puts your website, market and resident experience under the same lens. It finds the gaps and orders the work.An audit first. Recommendations grounded in what it finds.

Inside the MAP / Website

How does your website read?

The report grades the website and sets out its highest improvement priorities.

Scope Audited
Website Scorecard
Highest Improvement Priorities

Explore the report's sections here. The linked MAP is CMC's sample report, with mockup property data.

Open the MAP report

Not just strategy.
Execution that delivers.

CMO-level insight, a nimble creative team, and high-touch service without the cost of operating a full marketing department.

Consultants who only advise

The recommendation is where their work ends.

Creative Marketing Concepts

EvaluateFind the gaps with the MAP.

StrategizeSet the priorities for your community.

ImplementPut the campaigns and creative to work.

Your multifamily marketing department, without the overhead. Fractional support built around your onsite team, leadership and vendors.

From the report
to the work.

A lease-up launch. A brand that needs a clearer position. A renewal campaign. Bring in the marketing support the work calls for.

Fractional Marketing

Ongoing marketing leadership, with the MAP as the starting point.

Marketing Audit and Repositioning Report (MAP)
Consulting and Monitoring
Leasing Promotions
Reporting, Optimization, and Strategy Adjustments

Project-Based Strategy

Defined plans for launches, reputation repair and a new market position.

Rebrands and Repositioning
Lease-Up Launch Plans
Promotional Campaigns
Reputation Repair and Resident Engagement
Marketing Playbooks

Campaign Development

Leasing and renewal campaigns that reach prospects and residents.

Seasonal Leasing Campaigns
ILS Management
Promotional Campaigns
Resident Engagement Emails
Renewal Push Campaigns

Workshops & Training

Practical training for leasing, marketing and the systems your team uses.

On-Site or Virtual Workshops
Leasing, Marketing, and Social Media Training
Custom Onboarding
Property Management Software

Print & Photography

Give the community a clear visual presence, from tours to print collateral.

Branding
Digital and Print Collateral
Web Design
Property Photo Shoots and Matterport Tours
Virtual Staging

Content Development

Copy and content for the channels your prospects and residents read.

Social Media Posts
Blogs & Newsletters
Copy Refresh
Email Campaigns

Digital Optimization

Work on search visibility, paid ads and the website that receives the traffic.

Search and Answer Engine Optimization
Paid Ad Strategy
Website Enhancement
Multifamily-Specific Design

Communication and Public Image

Support for public relations and the moments when a community's reputation needs care.

Public Relations
Crisis Management
Brand Refinement

The work has a job
to do for your community.

Drive OccupancyBuild Brand EquityEngage ResidentsSupport Leasing TeamsWin in Competitive Markets

Lead-to-Lease ConversionOnline EngagementRetention and Resident SatisfactionROI on Every Channel

From our co-owner

“When clarity shows up, confidence follows, and teams can stop guessing and start moving.”

Joe SummersCo-Owner, Creative Marketing Concepts

Over three decades
in multifamily marketing.

Industry experience informs the strategy. Collaboration with your team puts it to work.

Expertise

Multifamily knowledge behind the recommendations.

Collaboration

Work shaped with your team and its goals.

Imagination

Creative thinking for a community's own identity.

Impact

Results measured across marketing channels.

Ready for marketing
that works as hard
as you do?

View the MAP report Schedule a call

Your community.On the MAP.